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Sunday, January 05, 2014

Because Who is Perfect?

I somehow missed this last month, but someone sent it to me over the weekend and I wanted to share it here:

 In a Zurich store window, between the perfect mannequins, they placed figures with scoliosis or brittle bone disease modelling the latest fashions. One had shortened limbs; another a malformed spine. 

The campaign was devised for the International Day of Persons with Disabilities by Pro Infirmis, an organisation for the disabled. Entitled "Because who is perfect? Get closer.", it was designed to provoke reflection on the acceptance of people with disabilities. Director Alain Gsponer has captured the campaign as a short film. 

I hope this makes your week (month... year!) as it has mine.

Posted by David Bogner on January 5, 2014 | Permalink


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Sometimes people astound me with their beautifulness.

Posted by: rutimizrachi | Jan 5, 2014 8:29:22 PM

I am glad to see that, among others, the store at which my mom (who lives in Zürich) has dropped a lot of money over the past eight decades has done something to give back to society and to provoke some thoughts. We should be reminded to help the less fortunate a lot more often.

Posted by: Sal Guggenheim | Jan 6, 2014 2:53:07 PM

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