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Tuesday, November 23, 2010

Too interesting not to share

I'm no health nut, but something I saw yesterday on Book of Joe really piqued my interest; Bespoke Cereal / Granola.

Here's how it works:

First you go to a site called Me & Gojiand decide what the base for your special mix is going to be.  You can choose from among Artisanal Cereal, Flaxed & Flake, Samurai Wheat, Raw 5-Grain Muesli, Goji Oats, Healthy Hoops, Golden Granola or Choco Granola.

Then, once you have your base, you decide what you want to add to it;  yummy stuff like goji, dried cherry, dried apple, dried cranberry, dried mulberry, raisins, dried strawberry, shredded coconut, acai powder, dried banana slices, golden raisins, dried raspberries, dried, goldenberries, dried blueberries and/or dried currants.

But your just getting started. 

Now you get to decide what kinds (and quantities) of seeds and shelled nuts to add to your secret recipe.  You can choose from among chia, whole almonds, pumpkin seeds, sesame seeds, sunflower seeds, sliced almonds, Brazil nuts, cashews, macadamia nuts, pecans, pine nuts, walnuts, flax, pistachios, soy and amaranth.

Then, once you have your private trail mix or breakfast cereal just right, you get to name it and add a custom picture or logo to the canister (what they call a 'capsule').

A word about the capsule itself:

Not only does your mix come in an attractive package (seeing as it has your name and picture/logo on it), but it holds about 50% more product than the average cereal box while taking up less room.   I'm guessing the idea is that you'll be tempted to leave it on the counter (or maybe on your desk at work) where passers-by can see it.


Being of the Jewish persuasion, I have the additional concern about the whole kosher thing. 

According to their site's FAQ page:

"q:  are your ingredients certified organic and kosher?
a:  over 80% of our ingredients are certified organic. you can see more info about an ingredient by clicking "Info" next to any ingredient in the Mixing Area. we use Organic ingredients wherever possible, but in certain situations we have found that the "organic" offerings were inferior to what we chose. For example: our blueberries are wild blueberries from Bar Harbor, Maine from a wonderful small farm, but, they are not certified organic. our philosophy is to offer food as nature intended it: unprocessed and without synthetic or artificial ingredients.  As for Kosher, although most of our ingredients are individually certified kosher, me & goji has yet to become certified. we can, however, state that our ingredients come from natural growers that use zero animal byproducts as ingredients."

And they have a helpful phone number listed so you can call up to find out (among other things) what things are certified kosher and organic.

One problem (for me, anyway) is that they only ship within the US at the moment... so if I want to put together my own brand of gorp, I'll have to have it shipped to friends or family and see if I can have someone mule my Meusli to Israel when they come for a visit.


[ahem] Announcement:  Chez treppenwitz is actively seeking volunteer mules.

[BTW, I have no connection with this company whatsoever, and am shilling for them simply because I am intrigued by their product]

Posted by David Bogner on November 23, 2010 | Permalink


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For a similar ISRAELI website/product, go to http://www.mygranola.co.il/.
I don't know about the kashrut, though.

Posted by: Ilan | Nov 23, 2010 11:58:18 AM

Oh, I should've taken a minute more to poke around. It's kosher, and their way of showing it is priceless.

Posted by: Ilan | Nov 23, 2010 12:00:14 PM

Ilan... was very excited by the link you provided. However, when I tried to order some granola (mixed the way I want it), everything went fine until it came time to enter my adress. The town/city can only be selected from a pull-down list... and guess what, Efrat isn't there (nor are any other yeshuvim in Gush Etzion). I called up to find out WTF and the person who answered the phone said that she didn't think they delivered over the green line. Oh well... nice idea, but stupid to let politics enter the picture.

Posted by: treppenwitz | Nov 23, 2010 12:44:44 PM

Ahem...I just posted on Facebook that if anyone needed anything shlepped, we're headed there shortly. Call me, e-mail me, etc. and we can arrange for whatever you need. (I already have some Splenda for you!)

Posted by: orieyenta | Nov 23, 2010 4:27:22 PM

Or you could just go to the shuk and/or local health-food stores and buy an assortment of your choice of grains, nuts, seeds, and dried fruit, mix it in a glass jar, and, if the desire for commercialization is strong, ask your lovely and talented wife to design a label for it. :-)

Posted by: Alisha | Nov 23, 2010 4:38:13 PM

I am willing to be a mule if you are providing transportation and lodging for my family of 6. :-)

I just *had* to follow your link to the "BookofJoe"... love the name.


Posted by: ProphetJoe | Nov 23, 2010 5:08:21 PM

Some common ingredients, such as salt, can't possibly be organic, as they lack carbon.

Posted by: Bob Miller | Nov 23, 2010 5:09:19 PM

Slightly off topic, I love those massive dragon fruits they sell in Machaneh Yehuda, and I think they would be perfect, chopped up, joining the walnuts, Hershey syrup, and occasional milled flax seed, on top of my Cheerios.

I do have to point out that nobody should waste a penny on whole flax seed. It is engineered to leave exactly as it came. The only benefit is to the seller and your virtuous self-image.

Posted by: Barzilai | Nov 23, 2010 8:34:29 PM

I'm visiting in feb... So if you need more..... Se d it to me and I'll bring it over!

Posted by: Val | Nov 24, 2010 6:37:52 AM

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